Markets where traditional value (financial and functional) is the dominant type of value being created are crowded, fiercely competitive on price, and at risk of being disrupted. As digital media, infinite choice, and constant connectivity continue to instigate and accelerate changes in the business landscape, markets are experiencing new levels of transparency and a gradual decline in customer loyalty.
Despite this, companies that create premium value through relationships and customer-centered innovation thrive as leaders in their category. Year over year, they experience continued growth, climbing demand, higher price-points for products and services, and unprecedented customer loyalty.
ACHIEVE TOTAL VALUE
Understanding total value enables companies to leverage premium value with traditional value to maximize profitability and growth. Blind Spot takes you through how to achieve total value by understanding the 5 types of value that contribute to it:
Functional, Financial, Emotional, Identity, and Meaningful.
GET THE TOOLS
Blind Spot offers a refreshingly actionable approach to building and managing more profitable long-term relationships with customers. The underlying research and methodology has been rigorously vetted within a wide range of strategic contexts, and you’ll learn how a broad spectrum of exceptional organizations have used the approach to sustain valuable, productive customer relationships.
Learn and apply visual toolsand processes to understand you current relationships with customers
Uncover unseen and unique opportunity spacesfor customer-centered innovation
Design, implement, and evolvemore valuable relationships with customers
TABLE OF CONTENTS
Foreword by Douglas Rushkoff
Chapter 1. A World of Hidden Value Chapter 2. Defining a Business Relationship Chapter 3. Visualizing Relationships Chapter 4. Finding Opportunities in Relationships Chapter 5. Becoming by Doing Chapter 6. Distancing and Team Structure Chapter 7. Discovering Chapter 8. Deciding Chapter 9. Declaring Chapter 10. Designing Chapter 11. Delivering Chapter 12. A World of Premium Value