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The New Book by Steve Diller, Nathan Shedroff, and Sean Sauber

 

"A RELATIONSHIP ISN'T A MOMENT. IT'S MANY MOMENTS STRETCHED OUT OVER EXPERIENCES OVER TIME."

 

People are incredible, dynamic, multi-dimensional beings. We co-create with friends, build communities, breathe life into ideas, and form lasting relationships with companies we believe in. So, why do so many companies focus on technology and business model innovation, reducing people to “users” and “consumers?" 

 
 

WATCH THE TRAILER

Relationship Innovation focuses on understanding the meaningful experiences people have with companies. By delving richly into human experience to discover insights and define opportunities, you'll learn how create strategies that enable longterm value that reflects and evolves with the complexity of your customers.

From newspaper readers to cash-hungry ATM users, companies are looking to create meaningful and lasting relationships with their customers. The Waveline is a truly game-changing tool for assessment and optimization of your organization’s consumer engagement.
— THOMAS PIERCE / Chief Marketing Officer at Cardtronics
 

"The waveline is the first new tool I've seen in years that has the power to build relationships with consumer that they will value highly. Indeed, the waveline is the new consumer journey." 

- BRUCE NUSSBAUM / Former Innovation and Design editor of BusinessWeek and current mentor-in-residence at NEW INC.

Since Hamilton Carhartt created our first overalls after doing “fieldwork” with railway workers in 1889, everything we’ve done has rested on building great customer relationships. The ideas in Blind Spot have helped us do even better, in a much more complicated world.
— MARK VALADE / CEO of Carhartt
Blind Spot provides helpful examples to teach leaders how to deeply engage and commit to their customers, instead of simply transacting with them while wondering why they’re not coming back at all.
— JOHN MAEDA / Partner at Kleiner Perkins Caufield & Byers / Design Leader

WHAT PEOPLE ARE SAYING...

Blind Spot lays out a powerful design thinking approach for an organization to build longlasting, meaningful relationships with customers. 

- REID HOFFMAN / Chairman at LinkedIn and Partner at Greylock

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